Sunday, December 27, 2009

Should I advertise my website?

PaperPerfect has had a facelift; it now looks more corporate and beautiful. As far as editing websites go (some of them are stylistically pretty ugly) I like it. I've been waiting since the redesign for the business to explode, but it hasn't; I'm guessing because Google is unsure about all the site changes.

Meanwhile other proofreading and editing websites or online editing services are advertising aggressively on Google, which must mean they're doing well. Editage.com for example, looks very robust, but has spelling errors on the home page. Nevertheless - their 'premium' service (which is about as good as my regular everyday editing costs $16/page, 3x more than mine. No wonder they can afford to advertise.

It's a vicious cycle; charge much more, advertise much more... I'd rather change less and not advertise but the problem is your site gets buried.

Keep in mind, that if you're paying for editing and proofreading, you're probably paying for their advertising as well.

Save money at www.paper-perfect-editing.com